27 September 2018
How to Notice the Signs of App ‘Expiration’?
Applications are usually updated with the focus on bug fixing, adding features, and upgrading existing ones. Applications are rather rarely updated. Major updates which change user experience have been done to apps like Instagram or Facebook.
Visual designs, dashboards or tools for payments are major features which are quickly becoming out-of-date. Of course, there are many signs that your app is due for an update. The following criteria will help you recognize the necessary changes, however, not all of these should be altered in your case. Sometimes only little adjustments may be enough.
Important Features in your App
Features of the app are usually the simplest way of knowing whether it is time for your app update. Adding the new feature which visibly impacts the user experience is a major update. Features such as authentication, syncing across platforms, integration with third-party services or addition of social elements are the most significant ones to take into consideration. It may also impact the version of your app number.
Changing your app design completely is a step which will result in the release of a major app update. Trends are changing, so every app owner should follow what’s on top at the moment and apply those trends to the app design. If you think that fashion is the only thing which changes every season, you’re wrong. App designs are an integral part of trend waves. Few years ago, we could notice the trend of colorful, interactive designs which were eye-catching. Nowadays, app designers lean towards black and white layouts, simple fonts, transparent views, and responsive buttons. Also following the requirements of Apple or Google will improve the overall look of your app. Having a fast and focused app creates connections.
Another important aspect is when your app is not performing as it should be. If your app isn’t meeting the requirements which were determined at the beginning, it definitely needs a major update. Use the data from your engagement analysis to show you where your mobile app has a problem. Qualitative data is as vital as a quantitative one. Control your customers’ feedback and be able to identify whether the changes are needed. However, don’t rely on it solely. Use your app analytics for comparison along with your market research.
When Code is Old
With rapidly developing technologies, codes are getting out of date quicker than ever. New programming languages emerge every 3 months and they are faster, more efficient and responsive. Updating your code is an important and expensive step, however, it will lead to the incomprehensible user experience.
Nowadays, it is unthinkable to have an app which works only on one type of device. Going across devices or expanding to a new platform broadens the reach of your app. If your app works on iOS only, you should consider launching a version for Android. Such steps require rewriting the backend code or reworking the app’s data model. Of course, it is worth to remember that the design and workflow of the app should feel native to the platform they work on.
Updating your app frequently is the proof that you are loyal to your users and you see and hear their demands. At first, try to manage your time and budget and focus on the most important features which will be satisfying to your users and relatively easy to introduce. If you want to boost your downloads, look for events to follow up and adjust your app to them. To sum up, you should keep up with the trends when leading your application to a huge success.